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Prepared for the Canadian Jewellers Association by J.C. Williams Group, a retail consulting firm specializing in customer-centric strategy, market research, branding and marketing, retail operations, real estate, master planning, and foodservice.
J.C. Williams Group delivers results-driven strategies backed by in-depth research and analysis of the global landscape.
November Research, December Purchases for Canadian Retail Sales
December 2025 (February 2026 Release)
Canadian retail sales experienced modest year-over year growth in December. All Stores are up 2.7% YOY but only 1.8% MOM, and Jewellery, Luggage, and Leather Goods up slightly more at 3.7% YOY but a very high growth of 58.2% MOM through the holiday season.
While Jewellery Clicks (Figure 2) grew throughout November approaching the holidays, there was a significant decrease in December and still remain much lower than in 2024. However, the increased sales indicate consumers were researching in November for their December purchases, and likely then went to purchase in store.
Retail FootFall (Figure 3) also fell throughout December after an impressive November. This is not a negative though, as it is typical for this time of year and the decreases were not as low as those experienced in 2024.
Jewellery Clicks (Figure 2), unfortunately, have not been updated for September. We are hoping to have updates for next month’s release.
After a fall at the end of August and early September, Retail FootFall (Figure 3) began to grow again at the end of September, showing a ramp up for the holidays.
What this means for you?
In the early days of the tariffs, many consumers pulled back, delaying purchases and watching how prices and policies would shake out. This caution was especially evident in discretionary spending, but that unpredictability has lost its edge. Fatigue has set in, and many shoppers have returned to more typical spending patterns. As this normalization takes hold, now is the time to step up your engagement and re‑engagement to drive traffic back into your stores, and capture demand as it returns.
