Shop for jewellery with confidence
Buying jewellery doesn’t have to be intimidating. From purchasing and appraising to insuring and caring for your pieces, we have the resources you need to make the process a breeze.
Live Gold Price
New to buying jewellery? Relax, you’re in the right place. Our mission is to make the process of acquiring and selling jewellery an easier, more pleasurable experience that you feel confident in. We’ve helped thousands of buyers across Canada choose respected jewellers, understand price ranges, and even learn the four C’s of diamonds — let us help you next.
Information today for smarter decisions tomorrow
Whether you’re buying for everyday wear or a special occasion, jewellery carries significant meaning. Our resources help you understand and evaluate every aspect of the purchase, so you always find the perfect piece.
Whether for everyday wear or a momentous occasion, jewellery often carries significant meaning, while also contributing to your individual style. Before purchasing a piece of fine jewellery, either for yourself or to give as a special gift, it is important to consider every aspect, so you can purchase with confidence and feel good about your choice.
Find a trusted retailer near you
For over 100 years, we’ve proudly provided Canada with trusted jewellers. Our directory connects you with appraisers and retailers near you that are vetted by our organization and adhere to our code of ethics.
Shop With Confidence
Read through our guides and learn everything you need to know before you buy.
The 4Cs
Understand the essentials of diamond shopping.
Pearls
From luster to origin, know what to ask when buying pearls.
Watches
Know the components that make up quality timepieces.
Special occasions
Engagement or wedding? Make the right purchase the first time.
Appraisal Guide
Learn how professional appraisals determine the true value and authenticity of your jewelry.
Protect your investment
Jewellery holds financial and emotional value — why put it at risk? From insuring your pieces to making sure you know their value, our trusted experts offer advice to keep your most valuable items safe.
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After your Purchase
Care for your jewellery
Learn proper methods of storing, cleaning and polishing to keep your jewellery looking its best.
Sell your jewellery
Get all the steps to sell your jewellery safely and for its full value.
