Our Mission
Purpose
The Canadian Jewellers Association (CJA) has been the national trade association representing all aspects of the Canadian jewellery industry since 1918. The CJA provides a single resource for consumers, government, businesses and media to learn about the many elements of the Canadian jewellery industry.
Mission Statement
The CJA has been the voice of the Canadian jewellery industry since 1918. The CJA provides leadership and education to promote the adoption of best practices and information sharing among all its members. CJA represents the interests of its members and the Canadian jewellery industry to promote fair and equitable consideration by all levels of government. It assists its members to afford services, information and technologies that support the integrity, security and profitability of their businesses, creating consumer trust and respect for the Canadian jewellery industry.
Our Vision
For all eligible jewellery businesses to aspire to membership in the CJA and to recognize the value of membership. For consumers, media, government and business to consistently request and accept information from the CJA on any and all issues concerning the Canadian jewellery industry.
Pillars
The CJA supports the Canadian jewellery industry through:
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- Tools to enhance growth and prosperity
- Education and clear communications
- Government and industry relations
- Knowledge on codes of ethics and social responsibility