Logos and Branding
The Canadian Jewellers Association is pleased to enter 2026 with a refreshed look. We appreciate your patience as our new branding is rolled out and our new bilingual website is launched.
Primary Logo
The following policy is meant to preserve the integrity of the CJA brand as well as the relationship between CJA and its affiliates. It regulates all usage of the CJA name and logo, regardless of the format or medium in which it is represented. Use of the CJA brand is for communication purposes only and is not equal to any form of endorsement. The CJA name and logo symbolizes authenticity, instilling confidence in all affiliates. Proper usage promotes brand recognition and strengthens brand identity.
CJA voting members in good standing are authorized to use the brand only in accordance with the terms and conditions outlined in this policy, subject to change or revocation at any time. Members are urged to contact the CJA under suspicion of any apparent misuse of the CJA name or logo or to clarify any questions regarding appropriate usage.
Download a full copy of our logo usage guidelines here.
Member Logo
- CJA members in good standing are permitted to use the official logo and refer to themselves as a ‘Member of the Canadian Jewellers Association’ in various advertising initiatives.
- A non-member may seek written permission to use the CJA name and/or logo, at the discretion of the association.
- CJA is not accountable for any loss or legal matter resulting from the usage of the CJA name and/or logo (i.e. product liability issue).
- CJA members in good standing are permitted to refer to themselves as a ‘Member of the Canadian Jewellers Association’ in various advertising initiatives.
- CJA affiliates are encouraged to link to the CJA website in all forms of their online presence and in all instances where the CJA logo or membership statement is applied.
Télécharger le logo standard pour les membres:
Télécharger le logo de type inversé pour les membres:
Logo Usage Guidelines – Do’s
- Maintain clear space equal to the height of the “C” around all sides.
- Use approved logo versions only (full-color, black, white, or symbol-only).
- Scale the logo proportionally — never stretch or compress.
- Apply only the official brand colors and approved backgrounds.
- Use vector files (AI, SVG, EPS) for print and PNG for digital use.
Logo Usage Guidelines – Don’ts
- Don’t distort, rotate, or tilt the logo.
- Don’t change the colors, fonts, or arrangement of elements.
- Don’t place the logo on busy or low-contrast backgrounds.
- Don’t add outlines, shadows, or visual effects.
- Don’t crop or obscure any part of the symbol, name, or tagline.
- Don’t combine the logo with unapproved text or graphics.
Usage Restrictions
- The CJA logo must not be altered, with the exception of a scaled resizing of the logo in its entirety.
- The CJA logo must not be used in a way that may misrepresent the association and the user (i.e. endorsement, sponsorship, etc.)
- Use of the CJA logo in any way other than acknowledging membership is prohibited.
- Non-members are prohibited from alluding to affiliation through use of the CJA name and/or logo.
- Companies whose membership has expired must discontinue use of any marketing material displaying the CJA name and/or logo (i.e. store decals, logo on websites, etc.)
- Usage is prohibited on company invoices or appraisal documents, as well as in any manner that could misrepresent the value of an item.
- Non-members are prohibited from alluding to affiliation by any means.
- Companies with expired membership are prohibited from claiming any further association with CJA by any means.
Logo Misuse
- Trademark symbol must be included.
- Logo must include ‘Association’ in all uses.
- Do not add a drop shadow or outer glow to logo.
- Do not change the font or colour of the text.
