CURRENT UPDATE

Improvements to the deceptive marketing practices of the Competition Act

 

Under the Competition Act, it is illegal to advertise or market something in a way that is false or misleading.

 

The Competition Bureau is tackling unsupported environmental claims, commonly known as greenwashing by:

• Requiring that claims about the environmental benefits of a product be supported by adequate and proper testing.
• Requiring that claims about the environmental benefits of a business or business activity be based on adequate and proper substantiation in accordance with an internationally recognized methodology.

The Bureau is assessing the impact of these requirements and expects to provide guidance, in due course, that will offer transparency and predictability for the business and the legal communities in the enforcement of the law.