Members of the Canadian Jewellers Association (CJA) are committed to the highest industry ethics and social responsibility, and therefore agree to:

• • Maintain the highest level of personal integrity , honesty and business ethics
  • Provide quality products and services
  • Follow business practices that do not mislead or deceive clients
  • Provide knowledgeable and competent expertise
  • Accurately describe the true quality, nature and authenticity of products offered for sale
  • Establish and fulfill a reasonable guarantee and/or service policy regarding products and services and clearly communicate this to clients
  • Hold in strict confidence all information regarding customers
  • Refrain from all forms of copyright and trademark infringement
  • Support international best business practices with respect to the environment
  • Abide by and support the by-laws and objectives of the Canadian Jewellers Association, including this Code of Ethics and the CJA Brand and Logo Usage Guidelines

All CJA members are required to put the following wording on all invoices containing rough or polished diamonds and jewellery containing diamonds:

“The natural diamonds herein invoiced have been purchased from legitimate sources not involved in funding conflict in compliance with United Nations Resolutions. The seller hereby guarantees that these diamonds are conflict free and confirms adherence to the WDC SoW Guidelines, based on personal knowledge and/or written guarantees provided by the supplier of these diamonds.”