Our Mission and Code of Ethics
Integrity matters. Guided by our vision and operating off a strict code of ethics, we’re growing the industry while keeping honesty, transparency, and trust at the heart of everything we do.
Our Mission
Our Code of Ethics
Becoming a member means adopting our values. We keep our integrity by holding every one of our members to a shared set of standards:
- Maintain the highest level of personal integrity, honesty and business ethics
- Provide quality products and services
- Follow business practices that do not mislead or deceive clients
- Provide knowledgeable and competent expertise
- Accurately describe the true quality, nature and authenticity of products offered for sale
- Establish and fulfill a reasonable guarantee and/or service policy regarding products and services, and clearly communicate this to clients
- Hold in strict confidence all information regarding customers
- Refrain from all forms of copyright and trademark infringement
- Support international best business practices with respect to the environment
- Abide by and support the by-laws and objectives of the Canadian Jewellers Association, including this Code of Ethics and the CJA Brand and Logo Usage Guidelines
All CJA manufacturer and wholesaler members are required to put the following wording on all invoices containing rough or polished diamonds and jewellery containing diamonds:
