Over 100 years of excellence
A lot of things have changed since we started, but our dedication to Canada’s jewellery and watch industry isn’t one of them. We’re still driven by the purpose of building industry trust and providing businesses and buyers with the resources they need to feel confident.
A history of helping you
Every acquisition, partnership, name change, and pivot since 1884 was made to benefit the consumers and businesses that make up the jewellery and watch industry in Canada. This philosophy guided us for the last century, and will guide us forward into the next.
100 Years History - Key Dates
On September 25, 1918, the Canadian National Jewellers Association CNJA gathered for its first official meeting and began its mission to support the jewellery trade in its many relationships and business functions. In many ways, the CNJA was a natural expansion of the Jewellers Security Alliance of Canada, and it shared many of the same key objectives.
In 1921, the CNJA published its first Code of Ethics for members, illustrating the commitment of the industry to the highest quality of professional service for its customers, and in 1922 it changed its name to the Canadian Jewellers Association (CJA).
In 2017, the CJA expanded its role again, when Jewellers Vigilance Canada (JVC) joined the CJA as a wholly owned subsidiary. In 2018, the Canadian Jewellers Association celebrated its 100th anniversary!
CJA Through the Years
1884
Jewellery theft was a problem at the end of the 19th century. To improve security and discourage crime, a group of industry professionals came together in Toronto to form the Jewellers Security Alliance of Canada. Beyond protecting assets, the alliance had a vision for something more — a group that could promote better working relationships within the industry, forge a partnership with the government, and serve customers to the best of their ability.
1918
The Jewellers Security Alliance of Canada evolved into the Canadian National Jewellers Association and in 1918, it held its first meeting.
1921
The CNJA etched their beliefs into stone by creating a Code of Ethics for members. It promoted a commitment to providing the highest quality service for customers — a commitment that still holds true today. The following year, The following year, the name was officially changed to the Canadian Jewellers Association (CJA).
2017
The CJA took another bold step forward combining with the Jewellers Vigilance Canada. The partnership allowed the Associations to provide advanced training and resources for loss prevention to our members, further safeguarding their employees and assets.
2018
The CJA celebrates 100 years of bringing trust and excellence to the industry. This milestone highlights the Association’s exceptional legacy as one of the few organizations in Canada to reach a centennial.
2021
Despite the challenges brought on by COVID-19, the CJA remained a strong pillar of support for the jewellery industry.
Today
The CJA continues to be the voice of Canada’s jewellery and watch industry by upholding its Code of Ethics, fostering opportunity for both businesses and consumers, and supporting the next generation through scholarship programs.
A century of community, craftsmanship, and an unwavering commitment to excellence.
