Members of the Canadian Jewellers Association (CJA) are committed to the highest codes of ethics and social responsibility, and therefore agree to:

  • Maintain the highest level of personal integrity, honesty and business ethics
  • Comply with all laws and government regulations as they apply to the Canadian jewellery and watch industry *
  • Provide quality products and services
  • Follow business practices that do not mislead or deceive clients
  • Provide knowledgeable and competent expertise, and undertake to maintain current professional education and training
  • Accurately describe the true quality, nature and authenticity of products offered for sale
  • Care for the property of consumers with prudence and respect
  • Establish and fulfill a reasonable guarantee and/or service policy regarding products and services, and clearly communicate this to clients
  • Hold in strict confidence all information regarding customers
  • Refrain from all forms of copyright and trademark infringement
  • Support international best business practices with respect to the environment
  • Support the fair treatment, well-being and dignity of individuals in all levels of the jewellery industry, both domestically and internationally
  • Abide by and support the Constitution and objectives of the Canadian Jewellers Association, including this Code of Ethics and the CJA Standards of Professional Conduct

* All CJA members are required to put the following wording on all invoices for rough or polished diamonds and jewellery containing diamonds:

“The diamonds herein invoiced have been purchased from legitimate sources not involved in funding conflict in compliance with United Nations Resolutions. The seller hereby guarantees that these diamonds are conflict free, based on personal knowledge and/or written guarantees provided by the supplier of these diamonds.”