Announcing collaboration between DCA and CJA

9 Dec 2021 4:41 PM | CJA (Administrator)




DCA Announces Collaboration with Canadian Jewellers Association

New York, NY – Diamond Council of America (DCA) - DCA, a non-profit organization that provides quality, affordable distance education and the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales, announces a collaboration with the Canadian Jewellers Association (CJA). The collaboration will give the CJA members access to DCA’s professional certification courses.

““The Diamond Council of America (DCA) is thrilled about our partnership with the Canadian Jewellers Association (CJA) to bring DCA courses to our friends at CJA. I compliment the CJA team for making this partnership possible,” says DCA President/CEO Terry Chandler.

Under the new collaboration agreement, all CJA members will be able to access the newly revamped The Diamond Course as well as Beginning Jewelry Sales, Advanced Jewelry Sales, and Colored Gemstones. These invaluable courses help build jewelers’ professionalism and raise their standards of merchandising and advertising.

“Today is a great day for The Canadian Jewellers Association. We welcome DCA to our CJA family! We are thrilled to announce our partnership to our amazing CJA members and to the trade, both in Canada and the USA. CJA members will be able to take advantage of the fabulous courses that DCA has to offer. I am incredibly happy to be able to offer these great courses to our CJA members,” says CJA Managing Director Beatrice Sturtevant.

All courses are available for $150 per course for DCA and CJA members and $200 per course for non-DCA members. The courses can be accessed through

For more information about DCA, to enroll in DCA courses or to become a member, please visit To learn more about CJA or to become a member, please visit

# # #

About Diamond Council of America:

Diamond Council of America (DCA) is a non-profit organization that offers jewelers the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales through distance education. Visit for more information.

About CJA:

The Canadian Jewellers Association (“CJA”) was founded on September 25, 1918. The CJA has been the national trade association representing all aspects of the Canadian jewellery and watch industry and all its related interests since then. The CJA provides a single resource for consumers, government, businesses, and media to learn about the many aspects of the significant business and resources of the Canadian jewellery and watch industry. The CJA is the voice of the Canadian jewellery and watch industry representing a membership consisting of retailers, suppliers, designers, appraisers, and wholesalers across Canada. It provides leadership in ethics, education, communication, and crime prevention. It promotes the adoption of best practices and information sharing among its members. The CJA represents the interests of its members and the Canadian jewellery and watch industry to promote fair and equitable consideration by all levels of government.




Since 1918, we have provided a single source for information on this vibrant and diverse industry to consumers, government, media and businesses. 

The CJA is the national trade association for the Canadian jewellery industry, comprised  of retailers, suppliers, appraisers, designers and providers of goods and services.



Canadian Jewellers Association
27 Queen St. East, Suite 600 
Toronto, Ontario Canada M5C 2M6

Phone: 416-368-7616
Fax: 416-368-1986 

Toll free: 1-800-580-0942 



Copyright © 2020 Canadian Jewellers Association  Privacy Policy Terms of Use

Powered by Wild Apricot Membership Software