{"id":25666,"date":"2026-03-26T16:20:00","date_gmt":"2026-03-26T16:20:00","guid":{"rendered":"https:\/\/canadianjewellers.com\/ameliorations-apportees-aux-dispositions-de-la-loi-sur-la-concurrence-relatives-aux-pratiques-commerciales-trompeuses\/"},"modified":"2026-06-16T14:53:18","modified_gmt":"2026-06-16T14:53:18","slug":"ameliorations-apportees-aux-dispositions-de-la-loi-sur-la-concurrence-relatives-aux-pratiques-commerciales-trompeuses","status":"publish","type":"post","link":"https:\/\/canadianjewellers.com\/fr\/ameliorations-apportees-aux-dispositions-de-la-loi-sur-la-concurrence-relatives-aux-pratiques-commerciales-trompeuses\/","title":{"rendered":"Am\u00e9liorations apport\u00e9es aux dispositions de la Loi sur la concurrence relatives aux pratiques commerciales trompeuses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25666\" class=\"elementor elementor-25666 elementor-25571\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a44d7f e-flex e-con-boxed e-con e-parent\" data-id=\"7a44d7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-103c05e elementor-widget elementor-widget-text-editor\" data-id=\"103c05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En vertu de la loi sur la concurrence, il est interdit de faire de la publicit\u00e9 ou de commercialiser un produit ou un service d&rsquo;une mani\u00e8re fausse ou trompeuse.<\/p><p> <\/p><p>Le Bureau de la concurrence lutte contre les all\u00e9gations environnementales non fond\u00e9es, commun\u00e9ment appel\u00e9es \u00ab <strong>greenwashing <\/strong>\u00bb, <strong>en <\/strong>:<\/p><ul><li>Exiger que les all\u00e9gations relatives aux avantages environnementaux d&rsquo;un <strong>produit soient <\/strong>\u00e9tay\u00e9es par des essais ad\u00e9quats et appropri\u00e9s.<\/li><li>Exiger que les all\u00e9gations relatives aux avantages environnementaux d&rsquo;une <strong>entreprise ou <\/strong> <strong>d&rsquo;une activit\u00e9 commerciale<\/strong> s&rsquo;appuient sur des preuves suffisantes et valables, conform\u00e9ment \u00e0 une m\u00e9thodologie reconnue au niveau international.<\/li><\/ul><p>Le Bureau \u00e9value actuellement l&rsquo;impact de ces exigences et pr\u00e9voit de publier, en temps voulu, des lignes directrices qui garantiront transparence et pr\u00e9visibilit\u00e9 aux entreprises et aux milieux juridiques dans le cadre de l&rsquo;application de la loi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bef72 elementor-widget elementor-widget-button\" data-id=\"e0bef72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/competition-bureau.canada.ca\/en\/how-we-foster-competition\/education-and-outreach\/environmental-claims-and-greenwashing\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le communiqu\u00e9 dans son int\u00e9gralit\u00e9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En vertu de la loi sur la concurrence, il est interdit de faire de la publicit\u00e9 ou de commercialiser un produit ou un service d&rsquo;une mani\u00e8re fausse ou trompeuse. Le Bureau de la concurrence lutte contre les all\u00e9gations environnementales non fond\u00e9es, commun\u00e9ment appel\u00e9es \u00ab greenwashing \u00bb, en : Exiger que les all\u00e9gations relatives aux avantages [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":25927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-25666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecoblanchiment"],"acf":[],"_links":{"self":[{"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/posts\/25666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/comments?post=25666"}],"version-history":[{"count":3,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/posts\/25666\/revisions"}],"predecessor-version":[{"id":25681,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/posts\/25666\/revisions\/25681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/media\/25927"}],"wp:attachment":[{"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/media?parent=25666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/categories?post=25666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/tags?post=25666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}