{"id":15435,"date":"2024-09-17T17:54:29","date_gmt":"2024-09-17T17:54:29","guid":{"rendered":"https:\/\/canadianjewellers.com\/directives-de-la-cja-pour-la-publicite-des-diamants-synthetiques\/"},"modified":"2026-06-16T14:31:51","modified_gmt":"2026-06-16T14:31:51","slug":"directives-de-la-cja-pour-la-publicite-des-diamants-synthetiques","status":"publish","type":"page","link":"https:\/\/canadianjewellers.com\/fr\/directives-de-la-cja-pour-la-publicite-des-diamants-synthetiques\/","title":{"rendered":"Directives de l&rsquo;ACB relatives \u00e0 la publicit\u00e9 pour les diamants de synth\u00e8se"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15435\" class=\"elementor elementor-15435 elementor-3120\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ac148b e-flex e-con-boxed e-con e-parent\" data-id=\"46ac148b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-233f197a e-flex e-con-boxed e-con e-child\" data-id=\"233f197a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d335793 e-con-full e-flex e-con e-child\" data-id=\"4d335793\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d163c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e4d163c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Directives publicitaires relatives aux diamants synth\u00e9tiques  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6776928f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6776928f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prot\u00e9gez les consommateurs contre les all\u00e9gations mensong\u00e8res et respectez la l\u00e9gislation canadienne en suivant nos recommandations relatives \u00e0 la publicit\u00e9 pour les diamants de synth\u00e8se.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c9c483 black-bg dark-pb e-flex e-con-boxed e-con e-parent\" data-id=\"7c9c483\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8c5f74 e-con-full e-flex e-con e-child\" data-id=\"e8c5f74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c820429 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit mb0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c820429\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 la multiplication des diamants synth\u00e9tiques commercialis\u00e9s aupr\u00e8s des consommateurs canadiens, l\u2019ACB a \u00e9labor\u00e9 les \u00ab <em>Lignes directrices de l\u2019ACB relatives \u00e0 la publicit\u00e9 sur les diamants synth\u00e9tiques (LGD) \u00bb<\/em> afin d\u2019aider les professionnels du secteur (d\u00e9taillants, grossistes et fabricants) \u00e0 pr\u00e9senter ces diamants dans le respect de la l\u00e9gislation canadienne, de mani\u00e8re \u00e0 ce que les consommateurs ne soient pas induits en erreur par des all\u00e9gations non fond\u00e9es ou mensong\u00e8res. Le non-respect des exigences de la <em>Loi sur la concurrence<\/em> en mati\u00e8re de pratiques commerciales pourrait constituer une infraction \u00e0 la loi. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd96cf elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit mb0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0cd96cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors de l&rsquo;\u00e9laboration de ces lignes directrices, l&rsquo;ACB a pris en compte la l\u00e9gislation canadienne relative \u00e0 la publicit\u00e9 et au marketing destin\u00e9s aux consommateurs, \u00e0 savoir <em>la Loi sur la concurrence,<\/em> ainsi que le guide du Bureau de la concurrence intitul\u00e9 \u00ab <em>All\u00e9gations environnementales : guide \u00e0 l&rsquo;intention de l&rsquo;industrie et des annonceurs<\/em> \u00bb et la<em>norme<\/em> reconnue du secteur<em>, \u00e0 savoir les \u00ab Lignes directrices canadiennes sur les pierres pr\u00e9cieuses \u00bb.<\/em> En outre, les lignes directrices de l\u2019ACB ont \u00e9t\u00e9 \u00e9labor\u00e9es \u00e0 la lumi\u00e8re des \u00ab Jewelry Guides \u00bb (Guides sur la joaillerie) de la Commission f\u00e9d\u00e9rale du commerce des \u00c9tats-Unis et d\u2019autres lignes directrices internationales.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdb414a e-flex e-con-boxed e-con e-parent\" data-id=\"bdb414a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86b93b9 elementor-widget elementor-widget-spacer\" data-id=\"86b93b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77a5612 e-flex e-con-boxed e-con e-parent\" data-id=\"77a5612\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f30ace6 e-grid e-con-full e-con e-child\" data-id=\"f30ace6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de58278 e-con-full e-flex e-con e-child\" data-id=\"de58278\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4b2996 elementor-widget elementor-widget-heading\" data-id=\"2e4b2996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez ce qui distingue les diamants  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af8f84e elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2af8f84e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-weight: bold;\">Diamant :<\/strong> min\u00e9ral naturel compos\u00e9 de carbone cristallin, appartenant au syst\u00e8me cristallin isom\u00e9trique (cubique), pr\u00e9sentant une duret\u00e9 de 10 sur l&rsquo;\u00e9chelle de Mohs, une densit\u00e9 d&rsquo;environ 3,52 et un indice de r\u00e9fraction d&rsquo;environ 2,42 ; il peut se pr\u00e9senter sous de nombreuses couleurs. Lorsque le mot \u00ab diamant \u00bb est utilis\u00e9 seul, il s&rsquo;agit n\u00e9cessairement d&rsquo;un diamant naturel. <\/p><p><strong style=\"font-weight: bold;\">Diamant de laboratoire (LGD)<\/strong> (\u00e9galement appel\u00e9 \u00ab diamant cr\u00e9\u00e9 en laboratoire \u00bb) : substance produite enti\u00e8rement ou partiellement par intervention humaine. Ses propri\u00e9t\u00e9s physiques, chimiques et optiques correspondent \u00e0 celles de son \u00e9quivalent naturel. Les diamants de laboratoire doivent porter la mention \u00ab diamant de laboratoire \u00bb, \u00ab diamant cr\u00e9\u00e9 en laboratoire \u00bb ou \u00ab synth\u00e9tique \u00bb. Les termes \u00ab synth\u00e9tique \u00bb, \u00ab cultiv\u00e9 en laboratoire \u00bb ou \u00ab cr\u00e9\u00e9 en laboratoire \u00bb doivent figurer imm\u00e9diatement avant le mot \u00ab diamant \u00bb ; aucun de ces termes ne doit \u00eatre mis davantage en \u00e9vidence ou soulign\u00e9 que les autres, et ils ne doivent pas non plus \u00eatre s\u00e9par\u00e9s.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b6df1 elementor-widget elementor-widget-image\" data-id=\"f6b6df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/canadianjewellers.com\/wp-content\/uploads\/2026\/06\/diamond-vs-lgd-1024x692.png\" class=\"attachment-large size-large wp-image-25888\" alt=\"\" srcset=\"https:\/\/canadianjewellers.com\/wp-content\/uploads\/2026\/06\/diamond-vs-lgd-1024x692.png 1024w, https:\/\/canadianjewellers.com\/wp-content\/uploads\/2026\/06\/diamond-vs-lgd-300x203.png 300w, https:\/\/canadianjewellers.com\/wp-content\/uploads\/2026\/06\/diamond-vs-lgd-768x519.png 768w, https:\/\/canadianjewellers.com\/wp-content\/uploads\/2026\/06\/diamond-vs-lgd-1536x1038.png 1536w, https:\/\/canadianjewellers.com\/wp-content\/uploads\/2026\/06\/diamond-vs-lgd-2048x1384.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83e7d1a e-flex e-con-boxed e-con e-parent\" data-id=\"83e7d1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a2eea elementor-widget elementor-widget-spacer\" data-id=\"94a2eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a0a20d e-flex e-con-boxed e-con e-parent\" data-id=\"8a0a20d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a845c elementor-widget elementor-widget-spacer\" data-id=\"63a845c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac9b1f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"dac9b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get more information<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245638f elementor-widget elementor-widget-spacer\" data-id=\"245638f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeb81b2 e-grid e-con-full e-con e-child\" data-id=\"eeb81b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a6f598 e-con-full white-bg e-flex elementor-invisible e-con e-child\" data-id=\"1a6f598\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b876869 elementor-widget elementor-widget-heading\" data-id=\"b876869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.competitionbureau.gc.ca\/eic\/site\/cb-bc.nsf\/eng\/04267.html\" target=\"_blank\" rel=\"noopener\">The Competition Act<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7900289 e-con-full white-bg e-flex elementor-invisible e-con e-child\" data-id=\"7900289\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f327736 elementor-widget elementor-widget-heading\" data-id=\"f327736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/competition-bureau.canada.ca\/en\/how-we-foster-competition\/education-and-outreach\/publications\/environmental-claims-and-competition-act#sec05-\" target=\"_blank\" rel=\"noopener\">Environmental claims: A guide for industry and advertisers <\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44f6d91 e-con-full white-bg e-flex elementor-invisible e-con e-child\" data-id=\"44f6d91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a6e54 elementor-widget elementor-widget-heading\" data-id=\"e7a6e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/canadianjewellers.com\/wp-content\/uploads\/2024\/09\/CJAGemstoneGuidelines-2023.pdf\" target=\"_blank\">Gemstone Guidelines: 2023 Revised Edition (English)<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69dd240 e-con-full white-bg e-flex elementor-invisible e-con e-child\" data-id=\"69dd240\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abf4767 elementor-widget elementor-widget-heading\" data-id=\"abf4767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/canadianjewellers.com\/wp-content\/uploads\/2026\/06\/2020-CJA-LGD-Advertising-Guidelines.pdf\" target=\"_blank\">Download Guidelines<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa99ee6 elementor-widget elementor-widget-spacer\" data-id=\"aa99ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-036553d e-flex e-con-boxed e-con e-parent\" data-id=\"036553d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa47694 elementor-widget elementor-widget-spacer\" data-id=\"aa47694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Directives publicitaires relatives aux diamants synth\u00e9tiques Prot\u00e9gez les consommateurs contre les all\u00e9gations mensong\u00e8res et respectez la l\u00e9gislation canadienne en suivant nos recommandations relatives \u00e0 la publicit\u00e9 pour les diamants de synth\u00e8se. Face \u00e0 la multiplication des diamants synth\u00e9tiques commercialis\u00e9s aupr\u00e8s des consommateurs canadiens, l\u2019ACB a \u00e9labor\u00e9 les \u00ab Lignes directrices de l\u2019ACB relatives \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15435","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/pages\/15435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/comments?post=15435"}],"version-history":[{"count":38,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/pages\/15435\/revisions"}],"predecessor-version":[{"id":25917,"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/pages\/15435\/revisions\/25917"}],"wp:attachment":[{"href":"https:\/\/canadianjewellers.com\/fr\/wp-json\/wp\/v2\/media?parent=15435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}