The Educated Buyer


Whether for everyday wear or a momentous occasion, jewellery often carries significant meaning, while also contributing to your individual style. Before purchasing a piece of fine jewellery, either for yourself or to give as a special gift, it is important to consider every aspect, so you can feel good about your purchase and avoid buyer’s remorse.

The Canadian Jewellers Association is here to help you make informed choices about your jewellery purchase, from choosing a respected jewellery retailer to recognizing appropriate price ranges and even understanding the four C’s of diamonds. Our mission is to help make this important purchase an easier and more pleasurable experience. Of course, this is also a major investment, and you want to make it wisely. CJA wants you to be confident in your decision.

Improve your jewellery knowledge here on our site before you even step foot in a jewellery store. Whether you’re hunting for gold or silver, diamonds or coloured gems, this is the first step on your journey toward selecting that perfect piece of jewellery to add to your collection.

Use the CJA website locator to find a local CJA jeweller to help you make your final selection and purchase with confidence.