Measuring Time

The art of measuring time has come a long way since Galileo’s observation of pendulum dynamics. Both technological and design advances have revolutionized the accuracy and style of the wristwatch, and the fine craftsmanship of a luxury timepiece is a statement symbol worth investing in. A watch with character combines practical innovation with enduring class. 

Choosing Style

Advanced techniques and evolving designs have led to a plethora of watch styles available on the market today. Depending on your lifestyle, you could opt for a casual watch, dress watch or sport watch. Diving watches are highly functional, resistant to water, magnets and shock. Watches embellished with gemstones can replace a bracelet as a more functional accessory that still makes a statement.  Vintage watches are timeless, elegant and simple. There is endless variety to speak to an assortment of tastes.

Investing in a Luxury Timepiece

Before purchasing your new timepiece, do your research on any brand you have in mind. Ensure the company stands behind their products and provides high-quality after-sales service for your peace of mind. Other factors to consider:

  • Price range—luxury watches range from a few hundred to a few hundred thousand dollars;
  • Material—casing for high-end watches can be made from stainless steel, gold, platinum or titanium, and bands can range from linked metal to hand-stitched leather. The dial of a fine watch is typically protected by synthetic sapphire crystal;
  • Purpose—will this watch be worn everyday or only on special occasions?

Selecting the brand, style and combination of features that are just right right for you will ensure you enjoy wearing your luxury watch for years to come.


Since 1918, we have provided a single source for information on this vibrant and diverse industry to consumers, government, media and businesses. 

The CJA is the national trade association for the Canadian jewellery industry, comprised  of retailers, suppliers, appraisers, designers and providers of goods and services.



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Toronto, Ontario Canada M5C 2M6

Phone: 416-368-7616
Fax: 416-368-1986 

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